"to do research into an experience ... is to experience it"

"to do research into an experience ... is to experience it"
-Clandinin and Connelly


{Directed Storytelling}

comes in when long-term ethnographic research is not a possibility

can quickly reveal consistent patterns in people's experiences

knowing the patterns influences a designer's choices so that
he or she can connect with the audience.


{Breakdown}

3 people


storyteller: person who had experience



leader: person to lead storyteller in their story



documenter: person to take notes



more storytellers = richer and more valuable data

a framework should be developed to keep the story going smoothly

Ideas are written down.
One per page
Post-Its make it fun


ideas are anything that seems important to the documenter
or that the storyteller puts emphasis on.



{Interpretation}

ideas are grouped into patterns or clusters

patterns and clusters are named

the most common themes related to the storyteller's experience are defined



{When To Use This}

best used for time-bounded experiences instead of open ended ones

if you cannot directly observe something, use directed storytelling

not a replacement for extensive immersive or human-centered design research